Customers are the one thing a business must have in order to succeed. Without them no matter how innovative there product is, how much this product can help them there product will not sell and a business will go under. Managing the relationships between a customer and the business will help the business grow...It now with the Internet that new technology has been created that makes these relationships easier as ever to follow....
One of the leading innovators in this kind of software is Lexis Nexis that creates the relationship intelligence that helps a business uncover new opportunities....Now what is relationship intelligence one may ask Lexis Nexis defines it as is a firm wide asset that reveals the complex connections between people, companies, relationships, experience and expertise, empowering professionals to uncover, extend and leverage their relationship networks, transforming who and what they know into new revenue opportunities.
To go further into CRM and what the web has done look no further then SalesForce.com...It is being described as a myspace for business...Salesforces.com is a model for sites how companies can directly engage customers with on-demand technology." It allows companies to "elevate the customer experience and improve internal productivity. This is how the site is described on the web.
The Internet and WEB 2.0 has given business new ways to communicate with there customers who are the most important people....The data they get is up to interpretation but done right is very beneficial to the business success.
http://www.interaction.com/
http://en.wikipedia.org/wiki/Customer_relationship_management
http://www.cio-today.com/story.xhtml?story_id=013000RQU3J4
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